Campus Bemke

Product Discovery: The Key to Improving
Processes and Communication

Challenge

Campus Bemke is a unique place of education and development, which aims to shape a better future by raising a valuable generation of leaders of tomorrow. Its activity is based on a personal approach to participants and close contact with parents. With the development and growing number of mentees, the Client began to notice areas that could be improved to more effectively implement its mission.

One of the key challenges was to increase the efficiency of administrative processes and improve the flow of information between employees, volunteers and parents. The dispersion of the tools used and the large number of manual activities meant that organizing classes and camps required a lot of work. The payment system also required optimization in order to simplify this process for both parents and the administrative team.

To support Campus in these areas, we recommended conducting a Product Discovery process, which would allow for a better understanding of the activities and needs of the organization and its customers. The key was to find a balance between automating processes and maintaining close contact with participants and parents, which is the foundation of the Campus activities.

Project parameters

Client:
Campus Bemke
Industry:
Education
Scope:

  • Customer Interview
  • Defining goals using the OKR method
  • IDI Interviews
  • Personas
  • Impact Mapping
  • Two-day workshop
  • UX Design
  • Prototyping
  • Summary materials

Completed
works

Step 1:

Goal definition workshops using the OKR method

At the beginning, we conducted workshops with the employees of Campus Bemke, during which we discussed the strategy, vision and key challenges of the organization. On this basis, we set the overarching goal and identified the stakeholder groups that have the greatest influence on its implementation. The workshop made us realize that in the first step, we should pay the most attention to improving operational processes and optimizing the activities and communication of the administration. The jointly developed conclusions were the starting point for IDI interviews, the aim of which was to thoroughly understand the problems and needs of individual groups. Thanks to this, we were able to design solutions that precisely respond to the real challenges and expectations of the most important stakeholders.

Step 2:

In-depth interviews and user needs analysis

Then we moved on to in-depth interviews (IDI), including both Campus employees and parents – the main recipients of services. IDI covered as many as 4 target groups, which translated into 32 interviews. Thanks to this, we were able to learn and understand the real experiences and needs of users, which allowed us to create user personas representing specific groups with their challenges, expectations and motivations.

Step 3:

Business Process and User Path Audit

The next step was a detailed analysis of the organization’s current processes, with particular emphasis on administrative operations, user paths, and interactions with the Campus’ systems. We analyzed the activities in the areas of Holidays with Passion, additional classes, and the Individual Development Program, identifying key challenges and points requiring optimization. Thanks to this, we obtained a full picture of the organization’s functioning, which facilitated the development of real recommendations and improvements.

Solution

As a result of the Product Discovery process, we developed a comprehensive solution project that responds to the key needs of the Campus, streamlining the organization of camps, additional activities and communication with parents and staff.

The result of our activities is the design of the Administrator Portal, Parent and Staff Applications, which will ensure convenient offer management, automation of administrative processes and better information flow.

Portal for Administrator

Effective management of the Campus offer and organization

Administrators will benefit from:

Saving time and resources

thanks to automation

processes

Elimination of errors

resulting from manual

data entry

Better control over

documentation,

schedules and finances

Greater transparency and

effectiveness in management

organization

Application for Parents

Convenience and full control over your child’s activities

Parents gained:

Faster and simpler process

records

Greater transparency and

easier search

suitable offer

Less time spent on

formalities, more on

child’s activity

Constant access to important

information and documents

Application for Personnel

Efficient management of classes and camps

The staff will gain:

Quick access to information about

participants

Voice notes – working

recording information

Simple and more effective

attendance management and

settlements

Easy to add and divide

with reports from classes and camps

Campus Bemke Project in numbers

32

IDI interviews conducted, providing knowledge about the needs and problems of stakeholders

7

Identified Personas, showing user pains and needs, leading to Impact Mapping

28

Key processes describing the current activities of the organization

158

User Stories, mapping user functionalities and interactions, which form the basis for designing the solution

42

Medium-fidelity screens, creating a visual concept of the final product and complementing the User Story Map in the scope of the administrator portal

54

Hi-fidelity screens, creating a visual concept of the final product and complementing the User Story Map in the application for parents and staff

Campus Bemke will gain:

  1. Automation of administrative processes

    reducing the time-consuming nature of manual activities

  2. Improving communication

    between parents, staff and administration

  3. Full control

    over the organization of classes, camps and recruitment

  4. Improving user comfort

    both parents and staff, through easy access to information and elimination of unnecessary formalities

  5. Minimized risk of errors

    in billing and data management

… now the Campus can focus on its mission

and children’s development

Customer review EO