BioCloner Health

Strategic Workshop for Innovation in 3D Bioprinting

Challenge

BioCloner Health is the dynamically developing team behind Poland’s first 3D implant bioprinter. Their goal? Shaping the future of medicine through the development of proprietary technologies, collaboration with physicians, and implementation of innovative solutions in surgery and pharmacy.
The team has impressive technological and scientific successes behind it, as well as clearly defined product goals.

Main challenges of the project:

Gathering everyone

ideas and directing actions

into a coherent narrative

Clarifying which

customers are worth targeting

with the offer

Identifying which elements

of the product strategy can

be strengthened

Translating certain visions

into specific communication

and business activities

BioCloner Health joined our Product Strategy Discovery campaign to partner with us to prioritize our products and see which ideas are worth developing first.

Project parameters

Client:
BioCloner Health Sp. z o.o.

Industry:
3D bioprinting, biotechnology, biomedical engineering, R&D
Duration:
2 weeks (including 1 day
Design Sprint)
Range:

  • 1-day workshop
  • Client interview
  • IDI Interviews
  • Personas
  • Competition benchmarking
  • Impact Mapping
  • Defining the vision
  • Defining goals
  • Summary materials

Workshop
procedure

work path
1

Competition analysis

We analyzed the competitive landscape and the unique features of BioCloner Health’s offering

2

Identifying opportunities

Together, we identified market niches with the greatest potential (including veterinary medicine, orthopedics, education, pharmacy)

3

User needs analysis

We have identified the NEEDS of the customer group with the highest purchase readiness and the greatest need for support

4

Market announcements

We translated the team’s expertise into valuable, understandable market messages

5

Product roadmap

We have created a strategic product roadmap, taking into account the development potential of the core offer and additional services.

Solution

The workshop resulted in a set of specific tools that enabled the BioCloner Health team to further refine and strengthen their chosen product development path – both strategically and operationally.

01
A coherent vision and direction of development

The workshop helped distill all the ideas into a clear concept that connects the innovation of the technology with the everyday challenges of our customers. The team strengthened the foundation on which further decisions can be built—from communication to feature development.

02
Better understanding of the market and audience

Through collaborative analysis, we identified the segments and niches where BioCloner technology could play the greatest role. This made it easier to tailor the language and value proposition to the needs of specific groups.

03
Coherent brand narrative

We’ve simplified the way we talk about technology—so that its value is clear regardless of the audience’s level of expertise. This is crucial when talking to business partners, investors, and research institutions.

04
Action Plan - From Strategy to First Steps

The team left the workshop with a plan that can be implemented immediately: new hypotheses and paths for further development. This provides a basis for testing ideas in practice.

We thank the BioCloner Health team for their trust, openness, and partnership. This is a project that combines science with market, technology with empathy, and data with mission.

EO Customer Review

Eliza Karczmarczyk
Junior Marketing and Social Media Specialist
BioCloner Health

Brainstorming at its finest! As a marketing executive, I treasure moments like these when the team truly thinks together. The workshop allowed me to better understand our audience and find a language we can use to speak to them—authentically, precisely, and with value. The space to talk, listen, and find solutions together was invaluable. The pace was fast, but that’s what fueled the meeting. I left with a head full of ideas!

Hubert Twardziak
Project Leader
BioCloner Health

For me, this workshop was a key moment to pause and look at the product from a higher perspective—from the perspective of the vision we want to achieve as a company. Thanks to a well-managed process, we were able to organize our ideas, verify assumptions, and clearly define which directions had the greatest market potential. It was a great opportunity to align the team around a single, coherent strategy.

Krzysztof Mularczyk
Electronics programmer
BioCloner Health

What impressed me most was the logic of the process—each part led us step by step to real, measurable conclusions. We didn’t have time to wander. We focused on the specifics and… we left the workshop with a plan that was truly implementable. A well-thought-out workshop is one thing—but one that truly organizes the strategy? That’s a rarity. Everything worked out here.

Agnieszka Szulęcka
Administration and HR Manager
BioCloner Health

For me, the greatest value of this workshop was the atmosphere of mutual respect and openness. Everyone had space to express themselves, and the diversity of views didn’t divide us—it built the team. I also appreciated the way the workshop was conducted: substantive, yet attentive to the participants. It was a meeting that demonstrated that difficult issues can be tackled together without tension and with a great dose of positive energy.”